Nike - Lebron XX

Role: Senior Creative Producer

• Conceptualized and produced a digital trialing basketball court journey and experience to connect consumers with the innovation of the Lebron XX shoes.

• Partnered with internal Nike Retail Brand and Marketing teams to drive Nike Memberships

• Curated and branded gifts for Nike Members who participated in the experience to gear them off and on the court.

• Oversaw budget and timeline, ensuring company financial and legal compliance.

• Produced a Nike By You Customization experience using recycled fabrics to create basketball jerseys for customers to personalize with their name and number.

• Partnered with digital agencies to develop an interactive game for customers to discover the benefits of the Lebron XX.

• Production quality control and onsite install oversight of fixtures, graphics, digital content and programming.

Design: Blair Cooper & Andrea Costales Loza
Producers: Santy Wang & Crystal Baklanov
Vendors: Bednark, TCI, Accept & Proceed and Uncanny Valley