Nike - Lebron XX

[Holiday 22 / Nike NYC - House of Innovation]
Produced a widely successful campaign to invite consumers to step into the shoes of one of the best ballers of our time - Lebron James.

Participants experience the innovation of the Lebron XX in the digital basketball court to up their game. A global audience can come to rep their hometown and score as many points as possible. In addition to bragging rights, participants walk away with an “arcade” like prize to gear them up on and off the court.

The campaign drove traffic to the store and was widely shared on social media.

Nike - 50th Anniversary

[Summer 22 / Nike NYC - House of Innovation]
To celebrate Nike’s 50th Anniversary, the campaign shared Nike’s rich history of innovation and design. On display was Nike’s hallmark achievements over the decades and the seminal designers and athletes who were a part of it.

Nike used it’s online platform and in-retail space to spotlight a selection of Artists and Makers who embody innovation and creativity. To drive Nike Membership the store hosted workshops every weekend. Members were led by the featured artists to participate in creating masterpieces of their own.

Google Hardware Store - NYC & Chicago

[October 2018]
To feature Google’s new suite of Voice-activated apps and tech gadgets, Google launched two 3-month long pop-ups in NYC and Chicago for the public to experience all the benefits and tools their tech provides.

SET Creative was engaged to collaborate with Deeplocal’s tech expertise to concept, design, produce, install and oversee the programming of the pop-up.

Both stores included a real-life tree house and micro-environments with discoverable easter eggs to surprise and delight folks while they explored Google’s services and features.

The North Face - NY Flagship Store

[October 2016]
SET Creative was tasked to design and produce The North Face’s largest and first Global Flagship store in NY within a Midtown Manhattan Landmark building.

Materials and hardware from TNF products were integrated in to the language of the fixture system to maintain the brand’s DNA. Since nothing could be fastened into the existing architecture, we developed a modular and self-sustaining fixture system to feature all the gear needed to equip the Urban Explorer.

Interactive experiences included a cut-and-sew customization bar and indoor rock climbing wall for customers to personalize and test gear.

Nike - Force x NYC Parks

[Holiday 19 / Nike SOHO]
In partnership with the NY Parks Department, Nike launched a limited edition “ALL FOR 1 - NYC Parks” line of Air Force 1 footwear and apparel.

We brought the park inside the store for folks to celebrate their neighborhood, sit and play a game of chess, dance on the court and customize their AF1s.

The retail space served as the environment for the creation of social media assets highlighting inspirational local protagonists.

Nike - Move To Zero: Vapormax

[Fall 20 / Nike SOHO]
Move to Zero is Nike’s campaign and journey towards zero carbon and zero waste to help protect the future of sport.

The launch of the Vapormax shoe, made of at least 50% recycled materials, presented the opportunity to display and educate the public on Nike’s sustainability process of transforming trash into products that can serve the needs of the consumer.

Nike - Lebron 17

[Holiday 19 / Nike SOHO]
Nike launched the Lebron 17s by highlighting the design, innovation and materials that go into making the best basketball shoe.

Animated robots featured the shoes in an interactive way, tracking customer movements around the factory inspired conveyor belt.

A Gift With Purchase Claw Machine experience gave customers a fun way to engage in the initiative and receive a take-away.

Nike – Air Max Day

[Spring 18 / Nike SOHO]
In celebration of Air Max Day in New York the initiative design integrated a NY style bodega fully stocked with custom-made Nike branded accessories, a shoe customization dip-dye deli counter, and a wall made up of hundreds of computer fans so you can experience the tagline, “Feel Big Air”.

Nike – Air Max 97

[Fall 17 Nike SOHO]
The “Future Forward - Air Max 97” initiative drew inspiration from city-scapes like Tokyo’s Harajuku fashion district, bullet trains and Bladerunner to create a futuristic environment.

The city-scape windows were made of custom programmed LED tiles with a mechanical footwear track weaving the AM97s through the buildings.

The elevated footwear display in the center of the store took on the form of a bullet train. With a mirrored finish it reflected the digital content of the LED ceiling hanging above it.