Nike - Force x NYC Parks

Role: Executive Producer (Contractor)

• Collaborated with internal cross-functional teams (Retail Brand, East Marketing, Operations, etc…) to initiate and execute a campaign that spotlights the NYC Parks Department as the heroes of NYC.

• Managed budget, timeline and vendor coordination for production of deliverables - fixtures, graphics, digital content, and interactive phone-booth experience.

Design: Krissy Harbert, Lauren Blanche
Producers: Santy Wang, Johnathon Cramer
Vendors: Bednark, Twoseven, Project Visual, Mirror NYC, TCI, Hovercraft, Optimist